The LCD TV Association is a global, not-for-profit trade association designed to help the entire LCD TV supply chain and retail channel, uncluding the end customer. The LCD TV Association provides LCD industry communication, research, white papers, a voice for the industry in speeches, interviews and non-biased quotes, as well as networking and standards meetings.
There are many distorted claims about flat TVs and the various technologies. Many are not true -- yet not completely wrong -- yet can confuse the consumer and stymy the industry's growth. The LCD TV Association was established to provide a neutral, non-branded voice for the industry. Join today to realize the excellent benefits of leading and not following.
Creators of the Green TV Certification
GOALS
INFORM the public on the many benefits of LCD technology (vs. CRT and projection, PDP and the coming set of laser RPTV players). The LCD TV Association will debate the claims of competing technologies, as well as sponsor, post and distribute white papers on industry research and relevant topics - as determined by LCD TV Association Advisory Board.
PROMOTE the industry and technology via speeches, debates, interviews, PR and publically available white papers on topics that promote these goals. The founder's history with the industry ensures many lively and engaging interviews on the industry's strategies and will put a human face on this huge and influential industry. The press is constantly seeking validation from neutral, yet knowledgable industry experts such as those at the LCD TV Association.
IMPROVE the products and functions of LCD TV products by inventing and promoting new specifications that benefit the whole industry, such as an industry-wide 'Green TV' program. There are many activities that will benefit our members from early ompliance and the associated PR. The emphasis is on perceived value for little or no cost and use this to promote the industry via positive reviews and branding. The founder's experience ensures that these programs will not add cost, but rather help to relieve the relentless pressures on margin for the manufacturer.
CONNECT the industry supply chain with face-to-face meetings and regular communications, via white papers, presentations, quarterly newsletters for members. The Advisory Board members has quarterly meetings - telecon or in-person - to facilitate win/win relationships for the industry partners. With better communication we can speed time to market with better features and functions, particularly for members and their customers, with the ultimate goal of creating more value for the TV vendors and their suppliers, while making TVs more attractive to consumers.
A GREAT TV IN EVERY ROOM!
LCD TV Association • 16055 SW Walker Road Suite 264 • Beaverton, OR 97006 • USA
